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B2B E-Commerce: Balance CEO, Bar Geron
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Hey Fintech Fam, how the heck’s everybody doing? I’m doing…I don’t really know…good, I guess?
What a bizarre time. I know I say this all the time, but every week brings a new and somehow even stranger event(s) that convolutes things even further.
The mix of exuberance, hype, and sheer fear is simultaneously standard in so many ways and yet somehow unique in this moment.
B2B is not just a thing….it IS the economy!
Confused yet? Well, you’re in for a treat, fam.
Bar Geron joins me on the Podcast to discuss his business, Balance. We start early with Bar’s upbringing in Israel, leveraging his Army experience into working for a Defense system company before becoming what I think might be the coolest job title ever: A Decision Scientist. We dive into what that entails before looking at his career in Fintech at PayPal and ultimately as the Co-Founder of Balance where he is building a way for businesses to pay how and when they want while getting the funds instantly and easily as card payments.
He answers things like:
Why isn’t B2B a thing?
Why do people buy too much shit?
How do you operate a Tank?
How can we fix the dumpster fire of e-commerce?
Fintech Family Hour is brought to you by FS VECTOR
FS Vector is The Firm for Innovative Financial Services. They provides advisory, advocacy, and training services to the ever expanding and changing the world of financial services.
I refer founder friends to FS Vector on a regular basis if they have questions about anything relating to how to structure their product, how to think about policy impacts on their business, and generally seeing around complex financial corners…and now they’re a sponsor! Go check them out and sign up for a free consultation at fsvector.com - I promise you’ll learn at least one thing you didn’t know before. Tell them Zach sent you!
Stay healthy, keep your head high, and I love you all,
Zach Anderson Pettet
@zachpettet on tweeter