B2B E-Commerce: Balance CEO, Bar Geron
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Hey Fintech Fam, how the heckās everybody doing? Iām doingā¦I donāt really knowā¦good, I guess?
What a bizarre time. I know I say this all the time, but every week brings a new and somehow even stranger event(s) that convolutes things even further.
The mix of exuberance, hype, and sheer fear is simultaneously standard in so many ways and yet somehow unique in this moment.
šļø THIS WEEKāS EPISODE: Bar Geron, CEO at Balance š Apple & Spotify
B2B is not just a thingā¦.it IS the economy!
Confused yet? Well, youāre in for a treat, fam.Ā
Bar Geron joins me on the Podcast to discuss his business, Balance. We start early with Barās upbringing in Israel, leveraging his Army experience into working for a Defense system company before becoming what I think might be the coolest job title ever: A Decision Scientist. We dive into what that entails before looking at his career in Fintech at PayPal and ultimately as the Co-Founder of Balance where he is building a way for businesses to pay how and when they want while getting the funds instantly and easily as card payments.
He answers things like:
Why isnāt B2B a thing?
Why do people buy too much shit?
How do you operate a Tank?
How can we fix the dumpster fire of e-commerce?
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Stay healthy, keep your head high, and I love you all,
ZAP
Zach Anderson Pettet
@zachpettet on tweeter